1. Information we collect
Game Rig is a free online arcade. You can browse and play games without creating an account, and we do not require any personal information (such as your name or email) to play.
Like most websites, we automatically collect limited technical data through server logs and standard web technologies — for example your browser type, device type, approximate region (derived from your IP address), pages visited, referring page, and the date and time of your visit. This information is used to operate the Site, understand aggregate usage, and keep the Site secure. On its own it does not identify you personally.
If you contact us through our contact form or by email, we receive the information you choose to provide (such as your name, email address and message) so that we can reply. We use it only to respond to your enquiry.
2. Cookies and similar technologies
We and our partners use cookies and similar storage technologies to make the Site work, to measure how it is used, and to support advertising. The table below summarises the main categories.
| Type | Purpose | Set by |
|---|---|---|
| Essential | Basic site functionality and remembering your cookie choice | Game Rig (first-party) |
| Analytics | Understanding which pages are popular, in aggregate, so we can improve the Site | First-party / analytics provider |
| Advertising | Serving ads and, where consented, personalising them and measuring performance | Google AdSense, Adsterra and their partners |
You can control or delete cookies through your browser settings at any time, and you can change your consent choice on this Site using the cookie banner. Disabling some cookies may affect how the Site functions.
3. Embedded games
The games on Game Rig are HTML5 games provided and operated by third-party game developers and distribution platforms. When you play a game, the game itself may load resources from third-party servers and may set its own cookies or collect device information in accordance with the game provider's own privacy policy. We do not control these third parties, and we encourage you to review their privacy policies.
4. Advertising and third-party ad networks
Game Rig is supported by advertising. We work with third-party advertising networks — including Google AdSense and Adsterra — to display ads on the Site. These networks, and their partners, may use cookies, web beacons, device identifiers and similar technologies to collect information about your visits to this and other websites in order to serve and measure ads and, where you have consented, to show you more relevant (personalised) advertising.
- Google AdSense. Google, as a third-party vendor, uses cookies to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads to you. You can review and control how Google uses your data at Google's partner-sites page and manage ad personalisation in your Google Ads Settings.
- Adsterra. Adsterra is an advertising network that may likewise use cookies and device data to deliver and measure advertising. You can learn about their practices in the Adsterra Privacy Policy.
- Third-party opt-outs. You can opt out of personalised advertising from many vendors at aboutads.info/choices, YourAdChoices, or Your Online Choices (EU).
Where required by law, we ask for your consent before advertising and analytics cookies that are not strictly necessary are set, and we honour your choice through the cookie banner on this Site.
5. Legal bases for processing (GDPR)
If you are located in the European Economic Area (EEA) or the United Kingdom, we process personal data under the General Data Protection Regulation (GDPR) on the following legal bases:
- Consent — for advertising and analytics cookies and any personalised advertising. You may withdraw consent at any time via the cookie banner without affecting prior processing.
- Legitimate interests — for operating and securing the Site, preventing abuse, and understanding aggregate usage, balanced against your rights.
- Legal obligation — where we must retain or disclose information to comply with the law.
Under the GDPR you have the right to access, rectify, erase or restrict processing of your personal data, to object to processing, to data portability, and to lodge a complaint with your local supervisory authority. To exercise any of these rights, please contact us. Data is retained only as long as necessary for the purposes described above.
6. Your rights under the CCPA (California residents)
If you are a California resident, the California Consumer Privacy Act (CCPA/CPRA) gives you the right to know what personal information is collected about you, to request access to or deletion of that information, to correct inaccurate information, and to opt out of the "sale" or "sharing" of personal information for cross-context behavioural advertising. We do not sell your personal information for money. However, the use of advertising cookies described above may be considered a "sale" or "share" under California law.
You may opt out by adjusting your choice in our cookie banner, by using the browser-based Global Privacy Control signal, and through the ad-industry opt-out tools linked in Section 4. We will not discriminate against you for exercising any of your privacy rights.
7. Third-party links
The Site may contain links to external websites (such as game developer sites or social media). We are not responsible for the content or privacy practices of those websites.
8. Data security
We take reasonable technical and organisational measures to protect the Site and the limited data it processes. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
9. Children's privacy
The Site is a general-audience entertainment website and is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
10. Changes to this policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "last updated" date.
11. Contact
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us.